An Appeal to Appsumo Customers

From Billy’s CEO

August 20, 2018

Dear Sumoling,

We’ve been working really hard to bring you the features you’ve been asking for. The biggie was the bank connection upgrade, which was finally released last week.

We now support thousands of banks worldwide, bringing you more stable and reliable data imports.

Updating our bank feeds was an enormous project that has taken many months and has run way over budget:

  • 3 months and $20,000 to separate our code from Denmark
  • 1 month and 3 full-time developers to integrate Yodlee’s new APIs
  • $5,000/year software license for Yodlee

We now have our sights set on other most requested features, like PayPal integration, recurring billing, and cash-basis accounting.

Which brings us to the point of this letter. Because you believed in us and joined this community during the Appsumo launch last July, AND you have stuck with us through some tough technical challenges… I’m asking for your support again.

TL&DR Billy Needs More Paying Subscribers to Cover Our Operating Costs

Subscription Income 3,335
Servers -2,700
Bank Connections -800
Developers 5,000
Total Costs -8,500
Net Loss -5,165

Asking from the bottom of my heart, would you consider making a donation to Billy so that we can continue working on the important features you have asked for at a pace worthy of you.

Here are some options I’ve put together to make it easy for you and will provide the additional support Billy is asking for.


How important is Billy in your day to day business accounting? How much value do you place on the continued development of key features over the next year? Every amount counts, please consider making a one-time donation of $10, $50, $100 or more.

Subscribe Normally

As business owners, we all know that the ongoing cost of service, support and development is costly. Each of you has purchased lifetime access to Billy for a one-time payment of just $39 and that will not change… unless you would like to subscribe to Billy and help us manage our month to month costs.

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Get 10 People to Sign Up

Spread the word. Share the Love. When your friends and business acquaintances commit to an annual Billy Gold subscription, they will be getting a special Sumoling Family price of just $139 per year. AND, when 10 of your friends sign up at the $139 per year, you will get THREE one (1) hour credits to spend with Tracy, Billy’s Professional Services Team Lead. You can use this to review your bookkeeping system and optimize Billy for you OR you can use this for business coaching OR you can mix it up; you get to choose.

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The entire Billy Team and All users, old and new of this unique accounting software will be forever grateful for your generosity now in our time of need.

If you have any questions whatsoever, I’m always available for you at [email protected].

We are excited about what is coming out this year and know you are too!

Thank you so much for being a part of the Billy Family.

Thank you so much!